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May 22, 2023

Ukrainian Ad Agency Turns Bulletproof Vest Plates Into Art

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As the war for Ukraine reaches a year, the country's advertising industry is continuing to produce creative ideas that help Ukraine's economic situation and its defense against Russian invasion.

The latest example comes from the McCann Kyiv team, alongside volunteer movement Ukraine for Heroes. They have produced a project that brings together art and the country's military to raise funds for more protective wear. The initiative is now seeking international artists to get involved.

The ArtArmor project has united artists from across Ukraine to repurpose used plates from within bulletproof vests as a canvas for creativity.

The list of artists involved includes painter Yuri Vakulenko, sculptors Petro Bavza and Nazar Bilyk, Svitlana Ratoshnyuk and Andriy Bludov, who have each turned the 12 used plates into works of art that tell the stories of the lives the plates saved.

The

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Stephen is Adweek's Europe bureau chief based in Glasgow.